Editor's Gloss: Silicon Snake Oil and Branding
نویسندگان
چکیده
منابع مشابه
Test Automation Snake Oil
Case #5: A program consisting of many hundreds of nearly independent functions is put into service with only rudimentary testing. Just prior to delivery, a large proportion of the functions are deactivated as part of debugging. Almost a year passes before anyone notices that those functions are missing. These are vignettes from my own experience, but I bet they sound familiar. It’s a common com...
متن کامل"Why swallow the silicon snake oil?" mainstreaming online learning in teacher education
The future of education itself has become the driving force in integrating technology in pre-service teacher education. This paper discusses the experiences of faculty and students in the foundational teacher education unit EDFD 204 Catholic Education and Schooling at the Australian Catholic University, Strathfield. Since 1999 this unit has integrated online learning in an ‘adjunct mode’ as a c...
متن کاملThe return of the snake oil salesmen.
It’s the time of the year when an annual editorial is due. Thinking about possible topics, I noticed the extraordinary amount of media advertising going on directed to the public concerning new medical tools. Today radio and television ads directly discuss prescription medications and their potential benefits (never the down side) and finish with the comment, “Ask your doctor.” Obviously, vendo...
متن کاملMarketing genetic tests: empowerment or snake oil?
Genetic tests are currently being offered to the general public with little oversight and regulation as to which tests are allowed to be sold clinically and little control over the marketing and promotion of sales and use. This article provides discussion and data to indicate that the general public holds high opinions of genetic testing and that current media outlets for public education on ge...
متن کاملGovernment 'encouraging snake-oil salesman' Rath.
IZINDABA Bowing to legal pressure, the Medicines Control Council (MCC) has ordered a probe into 'clinical trials' by controversial entrepreneur Matthias Rath of his widely touted 'wonder vitamins' that allegedly outperform antiretroviral (ARV) drugs. However, it has baulked at publicly endorsing antiretroviral therapy (ART) as 'best practice'. Nor is it likely to unless ordered by a court of la...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The Journal of Electronic Publishing
سال: 1997
ISSN: 1080-2711
DOI: 10.3998/3336451.0003.109